Can I refuse to negotiate on price at all and just wait for the right buyer?

Yes, a fixed, non-negotiable price is a legitimate strategy, and some sellers do genuinely hold out for a specific buyer willing to meet their number without discussion. It's worth understanding, though, that this approach usually narrows your buyer pool considerably, since most buyers, particularly ones advised by their own lawyers and accountants, expect some negotiation as a normal part of the process, and a seller unwilling to discuss price at all can come across as inflexible in ways that discourage otherwise serious buyers before a conversation even really starts.

The nuance is that "refusing to negotiate on price" and "having a firm bottom line" aren't quite the same thing. You can hold a clear, well-supported price and decline offers below it while still being open to a conversation about the reasoning, the deal structure, or the terms around price, which tends to keep serious buyers engaged even if your number itself doesn't move.

If your priority is genuinely finding the right buyer rather than maximizing your options quickly, holding firm can work, but it's worth being realistic that it may extend how long the process takes. A business lawyer can help you think through whether a firm price or an open negotiation better serves your actual goals.