Does my franchisor need to approve the price I'm selling for, or just the buyer?

Generally, a franchisor's consent right is focused on approving the buyer as a qualified franchisee, not on approving or vetoing the price you've agreed to charge — most franchise agreements' transfer provisions are written around the franchisor assessing the incoming franchisee's suitability, financial qualification, and experience, rather than acting as a gatekeeper over deal economics between you and your buyer.

That said, price can indirectly matter to a franchisor in some situations — for example, where they have a right of first refusal tied to matching the price of an outside offer, or where an unusually low sale price raises questions about the buyer's actual ability to fund the purchase and ongoing operations, feeding back into their financial-qualification assessment. These are indirect effects of price, not a general veto over what you charge.

Because the exact scope of what your franchisor can review depends on your specific agreement's transfer clause, don't assume price is entirely off-limits, or entirely within their control, without checking. A Treadstone business lawyer can clarify what your franchisor's consent right actually covers.