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№ 224 Case Study — Buying & Selling a Business

Buying an Electrical Contracting Business She Had Never Actually Seen

Ewa was approached out of nowhere about buying a Mount Forest business from a stranger she had never met, in a town she had never visited. Her first question to us was whether that was even something she could safely do.

Buying & Selling a Business8 min readMount Forest, OntarioHandling an unsolicited approach
All Buying & Selling a Business case studies
ClientEwa, an immigrant entrepreneur buying her first Canadian business in Mount Forest entirely from a distance
The issueAn unsolicited sale approach came with an overly broad confidentiality demand, and the buyer could not visit the business in person
ServicePushed back on the confidentiality terms before talks continued, then built a remote due diligence and closing process
ResolutionClosed on the business on fair terms, verified without ever setting foot in Mount Forest before taking ownership

The situation

'How do I know if this is even real, when I have never set foot in Mount Forest and I do not know this man from anywhere,' Ewa asked in our first call. She had received a message a few weeks earlier from Piotr, an electrical contractor she had never met, connected through a mutual acquaintance in a community network for recent arrivals from Poland. Ewa had made the move to Canada two years earlier with her husband, Bohdan, an electrician back home who was partway through requalifying his own trade certification to work in Ontario, and it was Bohdan's contacts in that same network that had first put Piotr's name in front of them. Piotr was nearing retirement, had built a steady electrical contracting business in Mount Forest over close to twenty years, and had heard through that same network that Ewa, recently arrived in Canada and settling in Alberta while she worked out her professional path, was looking to buy a business rather than continue in her prior field.

Ewa had trained and worked as a respiratory therapist before immigrating, a career she was not able to simply continue in Canada without a lengthy requalification process, and she had decided instead to look for a business to run, ideally something with steady, essential demand rather than a discretionary service that might struggle in a downturn. An established electrical contracting business, with commercial and residential customers built up over two decades, fit that description closely. The price Piotr mentioned, in the seven hundred fifty thousand to two million dollar range, was within what Ewa's savings and the financing she had already lined up could support.

The problem was distance, in every sense of the word. Ewa was living roughly three thousand kilometres from Mount Forest, with no immediate plans to travel to Ontario before a deal would need to be evaluated. She had never seen the business's shop, met its staff, or spoken to a single one of its customers. Piotr, for his part, had never sold a business before and had brought in his own lawyer, who had sent over an initial document before any real conversation had happened: a confidentiality agreement Piotr wanted signed before he would share anything at all about the business, financial or otherwise.

Ewa read the document, found parts of it alarming, and brought it to us before signing anything or responding to Piotr at all. Her question was not really about the confidentiality agreement specifically. It was broader: whether an unsolicited approach like this, from someone she had never met, about a business she could not see, was something she could evaluate responsibly at all, or whether the entire situation was simply too far outside what a first-time, remote buyer should attempt.

Why this was harder than it looked

The confidentiality agreement Piotr's lawyer had drafted went considerably further than what is typical before early-stage talks. Rather than a standard commitment not to disclose or misuse financial information, it barred Ewa from discussing the existence of the approach with anyone at all, including her own professional advisors, for a period of five years, and included a non-compete clause that would have prevented her from working in any electrical trade or contracting business anywhere in Ontario for the same period, regardless of whether a sale ever actually happened. Signing it as written would have meant Ewa could not even get a second opinion on the deal without risking a breach.

That kind of overreach is not unusual from a first-time seller working with a lawyer who is being appropriately cautious about protecting a business's sensitive information, but has drafted something broader than the situation actually calls for at the exploratory stage. The trouble is that an unsolicited buyer, flattered by the approach and unfamiliar with how these documents are normally scoped, can easily sign something like this simply to keep the conversation moving, not realizing how much it restricts her ability to properly evaluate the opportunity, or to walk away from it, later.

Layered on top of that was the genuine logistical difficulty of evaluating a business Ewa could not visit. Most due diligence assumes some in-person element: walking the shop floor, meeting the crew, seeing the vehicles and equipment in person rather than in photographs Piotr chose to send. Ewa did not have the option of a quick weekend trip to check any of it herself, and a five-year restriction on discussing the situation with her own advisors would have made it considerably harder to get the kind of outside verification a remote buyer needs even more than an in-person one.

There was a third layer as well, specific to Ewa's situation as a recent immigrant building her first business in Canada. She did not yet have an established local network of contacts, an accountant familiar with Ontario trade businesses, or a clear sense of which questions were normal to ask and which were signs of a problem. An overly restrictive confidentiality agreement, on top of that inexperience, risked leaving her both unable to properly evaluate the deal and unable to get help evaluating it, a combination that made an already unusual approach considerably harder to navigate safely than it would have been for a buyer already established in the local business community.

What we did

  1. Declined to sign the confidentiality agreement as drafted, with specific reasons. Rather than simply refusing outright, we sent Piotr's lawyer a clause-by-clause explanation of why the five-year non-disclosure and non-compete terms went well beyond what an exploratory conversation required, framing the pushback around fairness to both sides rather than any suggestion of bad faith on Piotr's part, which mattered because Ewa still hoped the deal itself could move forward once the terms were fixed rather than treating the disagreement as a reason to walk away entirely, and starting from good faith tends to get a document fixed faster than starting from a threat.
  2. Proposed a narrower agreement scoped to the actual purpose. We drafted an alternative confidentiality agreement limited to the specific financial and customer information Piotr would actually be sharing, with a term of eighteen months rather than five years, and an explicit carve-out allowing Ewa to consult her own lawyer, accountant, and financing advisors without breaching it.
  3. Built a video-based walkthrough process to replace the missing site visit. With an in-person visit not realistically available, we arranged a series of recorded video calls where Piotr walked through the shop, equipment, and vehicle fleet with his phone camera while answering questions in real time, giving Ewa a far closer look than static photographs would have, and creating a record she could review again later. Bohdan joined each call and, drawing on his own training as an electrician, asked pointed questions about panel age, vehicle maintenance records, and licensing that Ewa would not have known to raise on her own.
  4. Arranged a local, independent inspection on Ewa's behalf. Rather than relying solely on Piotr's own walkthrough, we retained a local commercial equipment appraiser in the Mount Forest area to inspect the vehicles and tools in person and provide a written condition report, giving Ewa an independent source of information she could not gather herself from a distance.
  5. Set up direct, unsupervised calls between Ewa and Piotr's existing customers. We negotiated Piotr's agreement to provide contact information for five long-standing commercial customers, whom Ewa called directly and without Piotr present, to hear firsthand how reliably the business had served them and whether they expected to continue as customers under new ownership.
  6. Reviewed the financial records against Ewa's own checklist, built for her situation. Knowing Ewa lacked an established local accountant, we connected her with a chartered accountant experienced in Ontario trade businesses who reviewed three years of financial statements and tax filings remotely, flagging normal seasonal patterns in the electrical trade so Ewa could tell the difference between an expected slow season and a real problem.
  7. Structured the closing to happen entirely without an in-person meeting. We used remote commissioning for the affidavits the transaction required, electronic signing for the purchase agreement itself, and arranged for the local appraiser to confirm, on Ewa's behalf, that the physical assets on closing day matched what had been inspected weeks earlier, so nothing depended on Ewa being physically present.

The outcome

Piotr's lawyer agreed to the narrower confidentiality agreement within a week, without much resistance once the reasoning was laid out clearly. Piotr himself later told Ewa, during one of the video walkthrough calls, that he had simply asked his lawyer for something that would protect the business and had not appreciated how broad the first draft was until it was explained to him plainly, which matched our read of the situation from the start: an inexperienced seller working from an overcautious first draft, not a buyer being deliberately taken advantage of by someone acting in bad faith.

The remote due diligence process took slightly longer than an in-person one would have, roughly eleven weeks from the first substantive conversation to a signed purchase agreement, largely because scheduling video walkthroughs and coordinating an independent local inspection added steps that an in-person buyer could often compress into a single visit. The independent appraisal and the direct customer calls gave Ewa a level of verification that, in some respects, went further than a casual in-person visit might have, since both were structured deliberately rather than left to a general walk-through impression formed in an afternoon.

The arrangement was not entirely without cost to Ewa. Because the process took longer than a local buyer's typically would, she carried financing commitment fees for several additional weeks, and she needed to make two separate short trips back to Alberta to manage her existing arrangements there while the remote diligence continued in Ontario without her. Piotr, for his part, agreed to stay on for six paid weeks after closing to support the transition, a concession Ewa had asked for precisely because she would not have the local familiarity a nearby buyer usually brings on day one.

Ewa closed on the business at the price originally discussed, having confirmed through independent sources that the customer relationships, equipment condition, and financial history matched what Piotr had represented throughout. She and Bohdan relocated to Ontario roughly a month after closing to take over daily operations, by which point she had already spoken with the crew by video call several times and had a working relationship with the five key customers established before she ever walked through the shop door in person for the first time. Bohdan's trade certification came through soon after, and he joined the business as its lead electrician.

What you can learn from this

  • An unsolicited approach to buy or sell a business is not inherently a red flag, but the confidentiality terms attached to it deserve the same scrutiny as any other contract, especially before you sign anything that limits who you can talk to about it.
  • A confidentiality agreement scoped to what is actually being shared, for a limited time, protects a seller just as well as an overly broad one, without leaving a buyer unable to get a second opinion.
  • If you cannot visit a business in person, structure specific substitutes deliberately: an independent local inspection, direct customer calls without the seller present, and recorded walkthroughs, rather than relying on the seller's own description alone.
  • A first-time seller's overly aggressive first draft is often inexperience rather than bad faith. A clear, specific explanation of why a term is too broad often resolves it faster than treating it as a dealbreaker.
  • Remote due diligence usually takes longer than in-person diligence, not less time. Build extra weeks into your timeline expectations rather than assuming distance can be worked around quickly.
This case study is entirely fictional. It does not describe any real client, file, or matter handled by Treadstone Law, and it is not a real file with details changed. All names, people, properties, businesses, dollar amounts, dates, and events are invented, and any resemblance to a real person, business, or situation is coincidental. Fictional scenarios like this one illustrate the kinds of legal issues people in Ontario commonly face and how a lawyer can help. They are general information, not legal advice — no two matters unfold the same way, and nothing here predicts the outcome of any real case. Reading a case study does not create a lawyer-client relationship. If you are facing something similar, speak with a lawyer about your specific circumstances.

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