The situation
The plan was simple, and Rizki and Budi had gone over it enough times that it felt more like a formality than a decision by the time they came to see us. Rizki had run a small wholesale bakery in Stratford for nine years, supplying loaves and pastries to cafes and a handful of grocery counters around the region. Budi had joined him five years in, first as a forklift operator moving pallets of flour and packaged goods through the warehouse, then gradually taking on more of the production scheduling as the business grew. When a second, smaller bakery across town came up for sale, the two of them saw an obvious fit: doubling their oven capacity, absorbing a second delivery route, and keeping most of the existing staff on.
The seller of that second bakery had built it around a single relationship: a flour and specialty ingredient supplier run by Dante, who had known the seller's family for more than twenty years and had extended informal pricing on that history alone. There was no written supply contract, just an understanding built on decades of trust between two families, with invoices settled monthly and prices that had barely moved in years. Rizki and Budi's plan assumed that relationship would simply continue after the sale, the way most operational details in a small business transfer are expected to. They budgeted their post-acquisition costs on the existing pricing, built their margins around it, and did not flag it as a risk worth spending legal time on.
That assumption was the ordinary, unremarkable kind that underlies most small business purchases. Buyers rarely interrogate every supplier relationship line by line, especially when a seller describes it, accurately, as a friendship that predates the business itself. Rizki mentioned Dante's name to us almost in passing during an early meeting, more as colour about the seller's history than as a term he thought needed protecting. He talked about the two bakeries as though they would simply merge into one slightly larger operation, with the same trucks arriving on the same schedule, the same invoices landing at the same rough amounts, and the same faces behind the counter, only now under one ownership instead of two.
Budi, who handled the operational side more closely than Rizki did, had already sketched out a production calendar for the combined business, built around the assumption that ingredient deliveries would continue exactly as they always had. Nothing in that plan was reckless. It was the kind of assumption almost any buyer would make about a supplier the seller described as a family friend of two decades' standing.
It was that offhand mention, and a routine question we asked in return, that surfaced the problem before it became one.
The problem
The routine question was whether any of the target bakery's key supply arrangements were written down anywhere, since unwritten arrangements are common in small food businesses but need to be understood before a purchase price is set. Rizki was not sure, and a call to the seller confirmed it: the flour and specialty ingredient supply from Dante had never been formalized. Pricing, delivery schedules, and even the range of products supplied ran entirely on an understanding between Dante and the seller personally, not between Dante's supply business and the bakery as a legal entity.
That distinction mattered more than Rizki initially understood. When a business changes hands, an unwritten supply arrangement does not automatically transfer with it. There is no contract to assign, because there was never a contract. What actually transfers is goodwill and physical assets, along with whatever the purchase agreement specifically addresses. A handshake price between two people does not bind a new owner, and it does not bind the supplier to keep offering it either. Dante had every legal right to walk into the new relationship and set whatever price he wanted, on whatever terms he wanted, and Rizki and Budi would have no written basis to object.
We raised this directly with Rizki and Budi, and their instinct at first was that it would be fine, because Dante had known the seller for decades and surely would not want to disrupt a working relationship. That instinct is exactly the risk in a supplier relationship built on personal history rather than contract terms. The friendship was between Dante and the outgoing seller, not between Dante and the business itself, and certainly not between Dante and two new owners he had never met. There was no reason to assume goodwill built with one person would extend automatically to different people taking over the same address.
We also asked what portion of the bakery's ingredient costs ran through Dante's supply arrangement. The answer was significant: close to half of the target bakery's cost of goods sold depended on pricing that existed only informally, between two people, one of whom was leaving. If Dante raised prices even modestly after the sale closed, it would materially change the margins Rizki and Budi had used to justify the purchase price in the first place. Worse, if Dante simply chose not to supply the new owners at all, replacing that volume on short notice, in a small city with a limited number of comparable suppliers, would have been difficult and expensive.
The plan that had looked straightforward two months earlier now had an unaddressed gap sitting at the centre of it, and it was one that could not be fixed after closing.
What we did
- Mapped every material supplier relationship the target bakery depended on, not just Dante's, ranking each by what share of cost of goods sold it represented and whether it was written down anywhere. This turned a vague sense that Dante mattered into a concrete number, close to half of ingredient costs, that let Rizki and Budi understand exactly how much of their future margin depended on one informal understanding.
- Contacted Dante directly, with the seller's involvement, to have an open conversation about the sale before it closed, rather than letting Rizki and Budi discover his intentions only after taking over. Framing this as a planning conversation, not a confrontation, kept the relationship workable and gave Dante a chance to say plainly what he expected to change.
- Learned that Dante did intend to raise prices once the personal relationship with the outgoing seller ended, though he had not planned to say so until after the new owners were already committed. Getting this on the table before closing, rather than after, was the difference between a negotiating position and a fait accompli Rizki and Budi would have had to simply absorb.
- Negotiated a written supply agreement as a condition of closing, locking in pricing for an initial term, setting minimum order volumes, and setting out a defined process for any future increases, rather than leaving pricing entirely at Dante's discretion. This converted an informal understanding that could vanish overnight into an enforceable term Rizki and Budi could actually rely on when they built next year's production calendar.
- Adjusted the purchase price to reflect the modestly higher ingredient costs Dante was still requesting under the new written terms, so Rizki and Budi went in with accurate numbers rather than numbers built on pricing that was already set to disappear. This meant a lower purchase price than originally discussed, offsetting the higher ongoing supply cost against the value of the business they were actually buying, not the business as the seller had priced it.
- Identified a backup flour and ingredient supplier in a neighbouring city as a contingency, confirming they could realistically absorb the volume on short notice, not because the written agreement with Dante was expected to fail, but because a business this dependent on one supplier needed a plan if the relationship soured for any reason down the line, personal or otherwise.
- Built the closing timeline around Dante's agreement, making the signed supply contract a condition precedent to closing rather than a loose end to chase afterward, so Rizki and Budi never took ownership without the protection already in place. Extending the closing date by three weeks to accommodate this negotiation cost the deal some momentum, but it meant nothing was left to chance.
- Reviewed the remaining supplier and lease arrangements attached to the target bakery once the Dante issue was resolved, confirming none of the others carried the same informal, relationship-dependent structure. This gave Rizki and Budi confidence that the gap they had found was the only one of its kind, rather than one visible problem sitting on top of others still hidden.
The outcome
The sale closed with the written supply agreement in place, and Rizki and Budi took over the second bakery knowing exactly what their ingredient costs would look like for the coming year, rather than hoping an informal understanding would hold. The purchase price came in modestly lower than the figure first discussed, reflecting the adjusted margins, which meant the deal they closed was smaller than the one they originally imagined but considerably more reliable.
Dante, for his part, said afterward that he appreciated being asked directly rather than finding out about the change of ownership from someone else, or discovering it only once he was already dealing with new owners. The written agreement gave him certainty too, a defined volume and a defined process for adjusting price over time, rather than an open-ended relationship he might otherwise have felt entitled to renegotiate unilaterally the moment the old owner was gone.
Nothing about the supply relationship broke. No price shock landed on Rizki and Budi in their first quarter of ownership, and no scramble for a replacement supplier was ever needed. The problem the ordinary plan had not accounted for was caught, addressed, and closed off before it could become a cost they discovered only after it was too late to negotiate.
Looking back on it, Rizki said the strangest part was how ordinary the whole situation had felt right up until the routine question changed it. Nothing about the deal looked unusual on paper. The seller was straightforward, the price was reasonable, and the business itself was exactly what it appeared to be. The risk sat entirely inside a relationship that no one had thought to write down, precisely because it had never needed writing down before. That is the kind of gap due diligence is built to find, and the kind an eager buyer, moving on trust and a tight timeline, is most likely to miss.
What you can learn from this
- Unwritten supplier relationships built on personal history do not transfer automatically when a business changes hands. If pricing depends on a friendship between two individuals, assume that pricing ends when one of them leaves, and confirm it in writing before you rely on it.
- Ask what share of cost of goods sold runs through any single supplier before you finalize a purchase price. A concentration you cannot see is a concentration you cannot price, and it can quietly erase the margin you thought you were buying.
- A direct, early conversation with a key supplier before closing is almost always better than discovering their intentions after you already own the business. Suppliers respond differently to a planning conversation than to a surprise.
- When a personal relationship underlies a business term, treat the relationship itself as part of the risk, not just the terms it produced. The goodwill one person extended does not automatically extend to whoever takes over next.
- A lower purchase price built on accurate, written costs is worth more than a higher price built on an assumption that might not survive the sale. Renegotiate the price around the real numbers rather than closing on numbers you know are about to change.
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