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№ 67 Case Study — Buying & Selling a Business

Why the Buyer Wanted Assets and the Seller Wanted Shares

Amina had run the company for a decade and finally had a deal to buy it. Then her accountant and the owner's accountant disagreed on the one thing that mattered most: how the sale should be structured.

Buying & Selling a Business6 min readBelleville, OntarioShare sale vs asset sale
All Buying & Selling a Business case studies
ClientAmina and Ifrah, buying out the owner of a Belleville construction company
The issueBuyer wanted an asset purchase, seller wanted a share sale, and the tax outcomes were not the same for either side
ServiceBusiness purchase agreement and closing
ResolutionDeal closed as an asset purchase, with price and holdback terms adjusted to reflect what each side gave up

The situation

Amina had spent eleven years running the day-to-day operations of a mid-sized construction company in Belleville — estimating jobs, managing crews, keeping the company's relationships with its trades and suppliers intact. The founder, Keisha, had built the business from a two-truck operation into a company doing several million dollars of contracted work a year, and at sixty-one she was ready to retire. She had already turned down two outside offers because she wanted the business to stay in the hands of someone who knew it. Amina was that person.

Amina and her spouse, Ifrah, an accountant, worked out that they could finance a buyout using a combination of savings, a vendor take-back loan from Keisha, and a small business loan. Keisha's own accountant produced a valuation putting the company at roughly $3,200,000, based on its equipment, contracts in progress, and recent earnings. Both sides accepted the number. What they had not yet agreed on was the shape of the deal — and that turned out to be the harder negotiation.

Two ways to buy a company, two different tax bills

There are two basic ways to buy an incorporated business. In a share sale, the buyer purchases the seller's shares in the corporation itself. The company keeps operating exactly as it did before — same contracts, same employees, same equipment, same past. Everything the corporation owes or might owe, known or not yet known, comes along with it. In an asset sale, the buyer instead purchases specific assets out of the corporation — the equipment, the contracts the buyer wants to take on, the goodwill — while the seller's corporation keeps whatever the buyer did not agree to take, including most of its liabilities. The seller is left holding an empty or near-empty shell to wind down.

Keisha's accountant wanted a share sale for a reason that had nothing to do with construction and everything to do with the Income Tax Act: when an individual sells shares of a qualifying small business corporation, a portion of the gain can be sheltered from tax through a lifetime capital gains exemption available only on share sales, not on the sale of a company's underlying assets. For Keisha, that made a share sale worth meaningfully more to her, after tax, than an asset sale at the identical $3,200,000 price.

Amina and Ifrah's advisers pushed the opposite direction, and for equally sound reasons. Buying shares means buying the corporation's history — every completed project the company had ever built, every warranty it had given, every equipment lease it had signed, and any dispute that had not yet surfaced. An asset purchase let Amina choose exactly which contracts, equipment and liabilities came with the deal and leave the rest behind with Keisha's corporation. It also gave the new company a higher tax cost base in the assets it acquired, which translates into larger depreciation deductions — called capital cost allowance — in the years after closing. Two accountants, two reasonable positions, one purchase price that could not satisfy both.

What we did

  1. Quantified the actual gap in dollars before negotiating structure. Rather than debate share sale versus asset sale in the abstract, we asked each side's accountant to estimate the after-tax difference in real terms. Keisha's accountant calculated that an asset sale, without the capital gains exemption available, would cost her roughly $180,000 more in tax than a share sale at the same price. Once the disagreement had a number attached to it, it stopped being a standoff about principle and became a negotiation about splitting a known cost.
  2. Reviewed what an asset sale would actually leave behind. We went through the corporation's contracts, equipment leases and any outstanding claims with Amina to identify what she genuinely wanted to take on and what she did not. Two equipment leases with several years left were assumable and worth keeping. A dispute with a subcontractor over an unfinished job — worth roughly $95,000 — was not something Amina wanted attached to the company she was about to run, and under an asset sale it could stay with Keisha's corporation to resolve.
  3. Negotiated a price adjustment tied to the tax gap, not a discount. Amina and Ifrah agreed to increase the purchase price by $120,000, bringing it to roughly $3,320,000, in exchange for the deal proceeding as an asset sale. It was not a full offset of Keisha's $180,000 tax difference, but it reflected that Amina was also taking on real value — a business with a clean liability slate — that a share purchase would not have given her.
  4. Used the available election on receivables to soften the gap further. The company had roughly $310,000 in outstanding invoices for completed work. Rather than have that amount taxed twice — once to the corporation and again as the seller's proceeds — we had the parties make a joint election available under the Income Tax Act specifically for how accounts receivable are treated in an asset sale, which reduced the tax friction on that portion of the price without changing what either side received.
  5. Built a holdback into the closing instead of relying on promises. Even with the disputed subcontractor claim excluded from what Amina was buying, we held back $200,000 of the purchase price in escrow for twelve months after closing, releasable to Keisha only once that claim and a handful of smaller warranty items had either resolved or expired without a claim. This protected Amina from the risk that a liability she thought she had left behind found its way back to her company anyway.
  6. Drafted the purchase agreement to name exactly what transferred. Rather than a general assignment of the business as a whole, the agreement listed the specific contracts, equipment, employees and permits included, and stated explicitly what was excluded. Ontario construction contracts and municipal permits often need formal consent to assign, so we identified which ones required the customer's or municipality's sign-off before closing and built that into the closing conditions rather than discovering it at the last minute.

The outcome

The deal closed on the agreed terms roughly four months after the parties first sat down to negotiate structure. Amina and Ifrah's company acquired the equipment, ongoing contracts and goodwill of the business, at a price of approximately $3,320,000, without taking on the subcontractor dispute or any liability connected to work performed before closing. Keisha received a price that partially compensated her for the tax difference she had identified at the outset, along with a vendor take-back loan structure that gave her ongoing interest income as Amina's company paid down the balance over several years.

The $200,000 holdback was released in full eleven months later; the subcontractor dispute settled for less than the amount Keisha's corporation had reserved for it, and none of the warranty items resulted in a claim. Keisha wound up her original corporation with her own accountant's help once the holdback period closed. Amina now runs the company as its owner rather than its manager, with a clean set of contracts and no inherited history to account for.

Neither side got the structure they originally proposed. Keisha did not get the full capital gains exemption benefit she would have kept in a straight share sale, and Amina paid more than the base $3,200,000 valuation to get the liability protection she wanted. What made the deal work was treating the disagreement as a quantifiable trade-off from the start, rather than letting each side's accountant argue past the other's.

What you can learn from this

  • Share sales and asset sales are not just paperwork differences — they can produce genuinely different tax outcomes for a seller and different risk exposure for a buyer, even at an identical headline price.
  • When buyer and seller prefer different structures, put a dollar figure on the difference early. A negotiation about an abstract preference rarely moves; a negotiation about a specific, calculated gap usually does.
  • An asset purchase lets a buyer choose exactly which contracts, equipment and liabilities come with the deal — but only if the purchase agreement lists them specifically rather than transferring "the business" in general terms.
  • A holdback in escrow is often a better protection than a seller's promise or indemnity alone, particularly for liabilities — like an active dispute — that are known about but not yet resolved at closing.
  • Contracts and permits tied to a specific corporation, especially in construction, often require formal consent to assign to a new owner. Identify which ones need sign-off well before the closing date, not during closing week.
This case study is entirely fictional. It does not describe any real client, file, or matter handled by Treadstone Law, and it is not a real file with details changed. All names, people, properties, businesses, dollar amounts, dates, and events are invented, and any resemblance to a real person, business, or situation is coincidental. Fictional scenarios like this one illustrate the kinds of legal issues people in Ontario commonly face and how a lawyer can help. They are general information, not legal advice — no two matters unfold the same way, and nothing here predicts the outcome of any real case. Reading a case study does not create a lawyer-client relationship. If you are facing something similar, speak with a lawyer about your specific circumstances.

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