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№ 101 Case Study — Mergers & Acquisitions

Keeping the Founder in the Room After a $22M Buyout

A private equity-backed buyer wanted the outgoing founder to stay on and keep a stake in the business she built. Structuring that rollover properly meant governance protections neither side had asked for by name.

Mergers & Acquisitions6 min readEtobicoke, OntarioRollover equity
All Mergers & Acquisitions case studies
ClientZainab and Marek, principals of a private equity-backed buyer acquiring an Etobicoke manufacturing business
The issueStructuring rollover equity so a departing founder could keep a minority stake without stalling the company
ServiceMergers and acquisitions counsel, share purchase and shareholders' agreement
ResolutionDeal closed at roughly $22 million with a governance structure that let both sides operate without friction

The situation

Zainab spent twelve years as a millwright before she started buying into small manufacturing businesses. Marek left a career as a registered nurse for the finance side of the same world, and by the time the two of them partnered on an acquisition vehicle, they had a private equity fund willing to back their next deal with the bulk of the purchase price. The target was an Etobicoke metal fabrication shop that had been built over two decades by its founder, Gabriela, into a business worth an estimated $22 million.

Gabriela wanted to sell, but not disappear. She had run the shop since she was in her twenties, she knew every long-standing customer relationship personally, and she was not ready to hand over the keys and walk away on closing day. Zainab and Marek wanted her to stay too — losing the founder on day one of a manufacturing acquisition is one of the fastest ways to lose the customers and the floor staff who trust her, not the new owners. The proposed structure had Gabriela rolling a portion of her sale proceeds into equity in the new ownership group rather than taking all cash, and continuing as general manager for at least a few years.

Our firm was retained by Zainab and Marek's acquisition vehicle — the buyer in the transaction — to negotiate and document the purchase, including the equity rollover and the governance terms that would sit underneath it.

The legal problem

Rollover equity sounds simple on a term sheet: instead of cashing out 100%, the seller takes, say, 80% cash and reinvests the remaining 20% as shares in the buyer's new holding company. In practice it creates a permanent structural tension that the purchase agreement alone does not solve. Gabriela would go from being the sole owner who made every decision to being a minority shareholder in a company controlled by the private equity fund and the two new principals. Minority shareholders in a private corporation have very few automatic protections under the Ontario Business Corporations Act beyond the right to vote on a narrow set of fundamental changes and, in extreme cases, to apply to court for a remedy if they are treated unfairly. Neither of those protections helps day to day.

Without a carefully drafted shareholders' agreement, Gabriela's 20% stake could be diluted in a future financing round without her consent, she could be removed as general manager and still be locked into the company with no way to sell her shares, or she could find herself outvoted on decisions that affected the customer relationships she was the one being asked to maintain. On the buyer's side, the risk ran the other way: if Gabriela's rollover shares came with an undefined veto right or an unclear exit mechanism, the private equity fund's own investment could be held hostage by a single minority holder years down the road, which is exactly the kind of governance uncertainty that makes a fund's own investment committee nervous about approving the deal at all.

The task was to give Gabriela real, specific protection for the things that mattered to her without handing her a blocking position over the ordinary running of the business — and to do it in language precise enough that the private equity fund's counsel would sign off without a renegotiation that could blow the closing timeline.

What we did

  1. Mapped the rollover before touching governance. We worked with the accountants on both sides to confirm the rollover amount and mechanics first — roughly $4.4 million of Gabriela's approximately $22 million in proceeds was to convert into a 20% equity stake in the buyer's holding company, with the remainder paid in cash on closing. Getting this figure locked meant every later governance conversation was about a known, fixed percentage rather than a moving target.
  2. Negotiated a shareholders' agreement with defined minority protections. Rather than relying on generic fairness language, we built in specific, enumerated protected matters — changes to the nature of the business, further dilution below a set floor without her consent, and any sale of substantially all the company's assets — that required Gabriela's approval regardless of her minority position. Everything else, including day-to-day operating decisions and even most future financings, remained under the control of the majority.
  3. Built a defined role and exit path for the founder. The agreement set Gabriela's minimum term as general manager, the conditions under which she could be removed from that role without also losing her shareholder protections, and a buy-sell mechanism — a formula-based way to value and transfer her shares — that would trigger automatically if she left or if the majority chose to exercise a call option after a set number of years. This gave both sides a known off-ramp instead of an open-ended relationship neither party could plan around.
  4. Addressed tag-along and drag-along rights directly. A tag-along right meant that if Zainab and Marek's group later sold the company, Gabriela could sell her shares on the same terms rather than being left behind as a minority holder in someone else's company. A drag-along right meant that if the majority agreed to sell, Gabriela could be required to sell too, so a single minority holder could not block an exit the fund needed to make. Including both was what let the private equity fund's counsel sign off without further negotiation.
  5. Coordinated the share purchase agreement with the rollover mechanics. We drafted the purchase agreement so the cash and share components closed simultaneously, with representations and warranties from Gabriela surviving for a period appropriate to a manufacturing business — covering employment matters, equipment condition, and environmental compliance at the Etobicoke facility — while making clear that her ongoing liability as a rollover shareholder was distinct from her liability as a seller.

The outcome

The deal closed at approximately $22 million, with Gabriela taking roughly $17.6 million in cash and converting the balance into her 20% equity stake, and continuing on as general manager under the negotiated term. The private equity fund's investment committee approved the structure without requesting changes to the governance terms, which kept the transaction on the timeline Zainab and Marek had committed to.

More importantly for the buyer, the structure did what it was meant to do. Gabriela stayed engaged because she had genuine input on the decisions that mattered to her and a clear, fair path to eventually exit her position, rather than an open-ended arrangement she might later regret. Zainab and Marek got the operational continuity they needed during the transition, without exposing their fund partner to the risk of a minority shareholder who could stall a future sale of the company. When a governance question did come up eighteen months later — a proposed expansion that required additional outside financing — the shareholders' agreement's dilution floor and defined protected matters meant the parties knew exactly how to work through it, rather than negotiating from scratch under pressure.

For a buyer acquiring a founder-led business, that is usually the real measure of success: not just getting to closing, but building a structure that still works when the first hard question comes up.

What you can learn from this

  • A rollover equity stake is not just a pricing mechanic. Without a shareholders' agreement built around it, a rollover creates an ongoing minority ownership relationship that needs its own rules.
  • Define the founder's protected matters narrowly and specifically. A short list of enumerated decisions that require the minority holder's consent protects what matters without giving them a veto over daily operations.
  • Build the exit path before you need it. A formula-based buy-sell mechanism, agreed at closing, avoids a valuation dispute when the founder eventually leaves or the buyer wants to sell.
  • Tag-along and drag-along rights protect both sides. They stop a minority holder from being left behind in a future sale, and stop a minority holder from blocking one.
  • If you are the buyer, your own investors will scrutinize the governance terms as closely as the price. Getting the structure right the first time avoids a second round of negotiation before your financing partner will approve the deal.
This case study is entirely fictional. It does not describe any real client, file, or matter handled by Treadstone Law, and it is not a real file with details changed. All names, people, properties, businesses, dollar amounts, dates, and events are invented, and any resemblance to a real person, business, or situation is coincidental. Fictional scenarios like this one illustrate the kinds of legal issues people in Ontario commonly face and how a lawyer can help. They are general information, not legal advice — no two matters unfold the same way, and nothing here predicts the outcome of any real case. Reading a case study does not create a lawyer-client relationship. If you are facing something similar, speak with a lawyer about your specific circumstances.

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