WOW 1 DAY PAINTING operates without a customer-facing storefront — the business runs from a home base or small office with a branded vehicle fleet and painting crews serving an exclusive territory, part of the Vancouver-founded O2E Brands system. A resale here is really about the territory rights, the marketing and customer systems, and the fleet — not a commercial lease or a liquor licence.
WOW 1 DAY PAINTING resales follow the franchisor's own approval process on top of the usual purchase mechanics — here's how the two run together.
Getting approved
Price and terms get set for the territory and its existing customer relationships, with the offer conditioned on franchisor consent and clean diligence on the vehicle fleet and any office or warehouse space.
1–3 weeks†The application goes to WOW's franchisor for review of the proposed buyer's operating background, opening a right-of-first-refusal window where the franchisor could step in on the same terms instead.
several weeks, typically†Whether an Arthur Wishart disclosure document applies to this specific resale is assessed early — the resale exemption is read narrowly by Ontario courts.
assessed alongside the offer†Getting to closing
The exclusive territory rights, branded vehicle fleet, and marketing and CRM systems get reassigned to the buyer as part of the new or assigned franchise agreement — along with any small office or warehouse lease, where one exists.
2–6 weeks†The incoming owner completes WOW's sales-process and operations training — a systems-and-marketing-driven program, since the franchise centres on process and customer experience rather than kitchen or retail equipment.
before or shortly after closing†Funds, territory rights, vehicle titles, and the customer database change hands, and existing crew or subcontractor relationships transition to the new owner.
1 day, once conditions are met†Headquartered in Vancouver, BC as part of O2E Brands; BeTheBoss Canada franchise profile documents its Canadian franchise program.
Toronto and Milton/Halton Hills/Caledon area locations documented.
This is the first real decision in a WOW 1 DAY PAINTING resale — and it changes what you're buying, what you're taking on, and how the franchise agreement moves.
| Question | Asset purchase | Share purchase |
|---|---|---|
| What you buy | The territory's assets — branded vehicles and equipment, the customer list and CRM data, and the franchise agreement's benefit, subject to consent. | The shares of the operating company holding the territory. |
| Franchisor consent & ROFR | Required for the specific territory changing hands. | Required for the change of control itself; the franchisor reviews the new principals. |
| Arthur Wishart disclosure | May still be required despite a resale framing — the exemption is read narrowly. | The same disclosure analysis applies regardless of how the shares change hands. |
| Territory rights | Reassigned to the buyer as a condition of the new or assigned franchise agreement. | Stays with the corporation; the franchisor reviews who's actually taking over. |
| Vehicles, equipment & customer data (PIPEDA) | Vehicle titles or leases are reassigned individually, and the customer database transfers subject to privacy obligations. | Generally stay with the company as-is, since the underlying entity doesn't change. |
| Typical use | The default for a single territory changing hands. | More common where one owner holds several territories under one company. |
The territory's assets — branded vehicles and equipment, the customer list and CRM data, and the franchise agreement's benefit, subject to consent.
The shares of the operating company holding the territory.
Required for the specific territory changing hands.
Required for the change of control itself; the franchisor reviews the new principals.
May still be required despite a resale framing — the exemption is read narrowly.
The same disclosure analysis applies regardless of how the shares change hands.
Reassigned to the buyer as a condition of the new or assigned franchise agreement.
Stays with the corporation; the franchisor reviews who's actually taking over.
Vehicle titles or leases are reassigned individually, and the customer database transfers subject to privacy obligations.
Generally stay with the company as-is, since the underlying entity doesn't change.
The default for a single territory changing hands.
More common where one owner holds several territories under one company.
We tell you which structure fits — before you sign anything.
No open-ended hourly surprises — the cost is confirmed in writing before any work begins.
| Type of work | Fee | How it's confirmed |
|---|---|---|
| Straightforward purchase or sale | Starting from $3,388.87 Our charges · taxes included | Confirmed in writing once we see the agreement. |
| Larger or more complex deal | Quoted to scope | Short call → fixed written quote before any work begins. |
| Searches, filings & third-party fees | At cost | Itemized on your invoice, not marked up. |
A single WOW 1 DAY PAINTING territory changing hands between one buyer and one seller — a straightforward resale with a standard consent process.
Start my file →A multi-territory operator selling several territories as one operating company, or a resale where a territory-boundary question or the franchisor's right of first refusal needs to be worked through before terms are final.
Book a consultation →Not sure which you are? That's our job to figure out, not yours. As a rough guide, most deals under a couple of million dollars are the first kind — above that, you're usually in Mergers & Acquisitions territory.
You're buying the territory rights, the brand's marketing and CRM systems, the branded vehicle fleet, and the existing customer relationships tied to that territory — plus, where the seller leases a small office or warehouse for storage, that lease as well. Diligence focuses on those assets rather than a commercial storefront lease.
Whether crew members are employees or subcontractors gets reviewed as part of diligence, since misclassification carries real exposure. WSIB clearance is a standard closing item, and continuity of those working relationships is something we confirm rather than assume will carry over automatically.
The core mechanic is the same — the franchisor still has a window to step into the deal on the terms you've negotiated — but what's being reviewed is a territory and its customer relationships rather than a leased premises. We confirm how that plays out for your specific territory before you're locked into a deal.
Not directly — the exemption test looks at the nature of the transfer itself, not at whether the business operates out of a leased location. A no-lease structure can simplify other parts of the deal, but it doesn't change whether disclosure applies.
It typically does transfer as part of the territory's assets, but PIPEDA obligations around customer data mean the handover needs to be handled consistent with the firm's existing privacy commitments to those customers, not just copied over informally.
Related
Where we close franchise resale deals
Treadstone Law is an independent law firm. We act for buyers and sellers of franchise businesses. We are not affiliated with, endorsed by, or retained by WOW 1 DAY PAINTING or its franchisor.
Tell us about your WOW 1 DAY PAINTING resale — we'll point you the right way and confirm the cost in writing before any work begins.