Jugo Juice is a Calgary-founded smoothie and juice bar under MTY Food Group's franchisor umbrella, and some Ontario locations operate as a co-branded, dual-concept site sharing a single footprint with another MTY banner — which means a resale can involve coordinating two franchise agreements over one physical space, not just one.
Jugo Juice resales follow the franchisor's own approval process on top of the usual purchase mechanics — here's how the two run together.
Getting approved
The offer sets price and structure, conditioned on franchisor consent and — where the site is co-branded — confirming whether both franchise agreements are moving together or the deal covers Jugo Juice alone.
1–2 weeks†MTY Food Group, as franchisor, reviews the proposed buyer and deal terms, and may exercise a right of first refusal before the sale can proceed.
several weeks, typically†A franchise disclosure document may still be required for this resale — Ontario courts read the resale-disclosure exemption narrowly, so franchisor involvement in the sale can trigger it even where it's framed as a private deal.
assessed early†Getting to closing
The landlord's written consent to assign the lease is pursued, with the co-branded footprint (if any) confirmed against the lease's permitted-use clause.
2–6 weeks†The incoming owner typically completes Jugo Juice's blending and food-safety training before or shortly after taking over.
1–3 weeks†Funds and keys change hands, perishable produce and juice inventory is counted and valued at cost, and the franchisor confirms the transfer is complete.
1 day, once conditions are met†Official mtyfranchising.com brand page confirms Jugo Juice is Canadian-founded, in Calgary since 1998, with a well-established national network and published franchise-fee/investment figures for active recruitment
Part of Jugo Juice's established Canadian network, including Ontario locations
This is the first real decision in a Jugo Juice resale — and it changes what you're buying, what you're taking on, and how the franchise agreement moves.
| Question | Asset purchase | Share purchase |
|---|---|---|
| What you buy | The unit's blending and juicing equipment, leasehold improvements, inventory, and the franchise agreement's benefit, subject to franchisor consent. | The shares of the operating company — everything it owns, and everything it owes. |
| Franchisor consent & ROFR | Required for the specific unit, reviewed by MTY Food Group as franchisor. | Required for the change of control itself — the franchisor reviews who is actually taking over. |
| Co-branded premises (where applicable) | Where the unit is a dual-concept site sharing footprint with another MTY banner, both franchise agreements' consents typically need to move together, since they cover the same space. | The corporation may hold both franchise agreements already, simplifying a co-branded change of control. |
| The lease | Needs the landlord's written consent to assign, checked against the permitted-use clause for any co-branded concept. | Usually stays in place, unless the lease has its own change-of-control clause. |
| Tax angle | Buyer gets a stepped-up cost base on the assets purchased. | Seller may access the lifetime capital gains exemption on qualifying shares. |
| Typical use | The default for most single-unit resales. | Less common — occasionally used where an operator holds several units under one company. |
The unit's blending and juicing equipment, leasehold improvements, inventory, and the franchise agreement's benefit, subject to franchisor consent.
The shares of the operating company — everything it owns, and everything it owes.
Required for the specific unit, reviewed by MTY Food Group as franchisor.
Required for the change of control itself — the franchisor reviews who is actually taking over.
Where the unit is a dual-concept site sharing footprint with another MTY banner, both franchise agreements' consents typically need to move together, since they cover the same space.
The corporation may hold both franchise agreements already, simplifying a co-branded change of control.
Needs the landlord's written consent to assign, checked against the permitted-use clause for any co-branded concept.
Usually stays in place, unless the lease has its own change-of-control clause.
Buyer gets a stepped-up cost base on the assets purchased.
Seller may access the lifetime capital gains exemption on qualifying shares.
The default for most single-unit resales.
Less common — occasionally used where an operator holds several units under one company.
We tell you which structure fits — before you sign anything.
No open-ended hourly surprises — the cost is confirmed in writing before any work begins.
| Type of work | Fee | How it's confirmed |
|---|---|---|
| Straightforward purchase or sale | Starting from $3,388.87 Our charges · taxes included | Confirmed in writing once we see the agreement. |
| Larger or more complex deal | Quoted to scope | Short call → fixed written quote before any work begins. |
| Searches, filings & third-party fees | At cost | Itemized on your invoice, not marked up. |
A single standalone Jugo Juice unit changing hands between one buyer and one seller, with a straightforward lease and franchisor consent process.
Start my file →A co-branded, dual-concept site where two franchise agreements need coordinating, or a multi-unit operator adding a Jugo Juice location to an existing portfolio.
Book a consultation →Not sure which you are? That's our job to figure out, not yours. As a rough guide, most deals under a couple of million dollars are the first kind — above that, you're usually in Mergers & Acquisitions territory.
Not always — some Ontario locations operate as a co-branded, dual-concept site sharing footprint with another MTY Food Group banner. Where that's the case, the resale typically needs to address both franchise agreements, not just Jugo Juice's.
It's counted and valued at cost close to closing day, rather than estimated in advance — the method for counting and handling any spoilage is agreed in the purchase agreement.
Jugo Juice operates under MTY Food Group, which franchises a number of Canadian food banners from one corporate structure — worth knowing because the consent process typically runs through that centralized franchisor relationship.
Possibly. Ontario courts have read the resale-disclosure exemption narrowly, and franchisor involvement in matching a buyer to a seller can be enough to trigger a full disclosure requirement even where the deal is framed as a private resale.
Often, yes. Acquiring a second location can shift the deal toward a structure that keeps both units' agreements intact, alongside a fresh look at how the franchisor's review treats an existing multi-unit operator.
Related
Where we close franchise resale deals
Treadstone Law is an independent law firm. We act for buyers and sellers of franchise businesses. We are not affiliated with, endorsed by, or retained by Jugo Juice or its franchisor.
Tell us about your Jugo Juice resale — we'll point you the right way and confirm the cost in writing before any work begins.