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Purchase Price Allocation in an Ontario Business Sale Explained

See how the price in an Ontario asset sale is split among inventory, equipment and goodwill, and why buyers and sellers care about the numbers.

Buying & Selling a Business4 min readTSLBy the Treadstone Law Team · OntarioUpdated November 6, 2026
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Key takeaways
  • When a price is partly paid for different property, each part is treated separately, so the allocation sets the seller's proceeds and the buyer's cost.
  • Allocating more to depreciable equipment can raise the seller's tax through recaptured depreciation.
  • The buyer's allocation should match what the seller reported.

In an asset sale, the buyer is not buying one thing. It is buying equipment, inventory, goodwill and often other items, and the tax system wants to know how much was paid for each. That split is the purchase price allocation.

Buyers and sellers often want opposite answers, which is why the allocation deserves attention early, not on the closing day. This article explains how it works in Ontario and what each side should watch.

What allocation means and where the rule comes from

Under section 68 of the Income Tax Act, where an amount can reasonably be regarded as partly paid for property, services or a restrictive covenant, each part is treated separately. The part reasonably attributable to a property is that property's proceeds for the seller and its cost for the buyer.

If the sale agreement sets reasonable prices for individual assets, those prices are used. If not, the price is allocated to each asset at fair market value, then to inventory, and the remaining balance to goodwill. The buyer's allocation should match what the seller reported.

Fair market value is the key idea here. For tax purposes, the CRA defines it as the highest price obtainable in an open and unrestricted market between knowledgeable, informed and prudent parties acting at arm's length, with neither party under compulsion to transact. For a business as a whole, it is generally the greater of its liquidation value and its going concern value.

To justify a price, the CRA lists factors that include the nature and history of the business, the industry outlook, the balance sheet, the earnings record and earning power, and goodwill and other intangibles. How these apply to a particular business depends on the facts, so it is worth confirming with a lawyer or accountant.

Why the buyer cares

In an asset purchase the buyer records each asset at its allocated cost, which is why buyers often prefer assets. The class an asset falls into then drives future deductions.

AssetBuyer's treatment
Fixed assetsGo into their capital cost allowance (CCA) classes
GoodwillGoes into Class 14.1, which replaced eligible capital property on January 1, 2017
InventoryTreated as goods for resale in cost of goods sold

How the price is allocated therefore changes the buyer's future deductions.

Why the seller cares

If, at year end, the sale proceeds credited to a CCA class make its undepreciated capital cost negative, the excess (recaptured depreciation) is included in the seller's income in full. Allocating more of the price to depreciable equipment can therefore raise the seller's tax.

By contrast, only one-half of a capital gain is taxable. A capital gain is generally the proceeds less the adjusted cost base and the outlays and expenses of selling, such as commissions, legal fees and advertising. Which assets carry the price therefore affects whether the seller reports income, a capital gain, or both.

Where a company is selling its assets, the tax picture for the shareholders is different again, and a lawyer or accountant should review the structure.

Elections that sit alongside the allocation

The GST44 form must be filed by the due date of the buyer's GST/HST return for the first reporting period in which tax would otherwise have been payable.

What to do next

Frequently asked questions

Can the buyer and seller choose any allocation they like?

Reasonable prices set in the agreement are used. If the agreement does not set them, the price is allocated to assets at fair market value, then inventory, with the balance to goodwill. Figures that are not reasonable may be challenged.

Why do buyers usually prefer an asset purchase?

In an asset purchase the buyer records each asset at its allocated cost, while in a share purchase the change in ownership does not change the corporation's tax values. That can mean larger future deductions for the buyer.

Is GST/HST payable on an asset sale?

An asset purchase can be subject to GST/HST unless the parties elect, while a share purchase generally is not. The GST44 election has conditions and limits.

What is recapture?

It is depreciation the seller claimed in the past that is brought back into income when sale proceeds make a CCA class's undepreciated capital cost negative.

Sources

Links go to official government, court and regulator pages. The law changes — confirm you are reading the current version.

This article is general information, not legal advice. Reading it does not create a lawyer-client relationship. Ontario laws, tax rates, and government programs change, and how the law applies depends on your specific facts. For advice about your situation, speak with a licensed Ontario lawyer. Treadstone Law is licensed by the Law Society of Ontario — reach us at 1-844-900-1070 or start a file online.

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