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How to Allocate the Purchase Price in an Ontario Business Sale

See why splitting the price of an Ontario asset sale among equipment, inventory and goodwill changes the tax result for both buyer and seller.

Buying & Selling a Business4 min readTSLBy the Treadstone Law Team · OntarioUpdated November 1, 2026
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Key takeaways
  • Each part of the price is treated separately: it is the seller's proceeds and the buyer's cost for that property.
  • Allocating more to depreciable equipment can raise the seller's tax through recaptured depreciation.
  • The same allocation changes the buyer's future deductions, so the two sides have opposing interests.

In an asset sale, the headline price is only the start. How it is divided among equipment, inventory, goodwill and other items decides who pays how much tax.

Buyers and sellers often want different splits. This article explains why, and what the CRA expects.

Why the split matters

Under section 68 of the Income Tax Act, where an amount can reasonably be regarded as partly paid for property, services or a restrictive covenant, each part is treated separately. The part reasonably attributable to a property is that property's proceeds for the seller and its cost for the buyer.

In a share sale, the buyer buys the corporation itself and the tax values of the corporation's assets do not change. In an asset purchase the buyer records each asset at its allocated cost, which is why buyers often prefer assets.

On the seller's side, the amount allocated to an asset feeds into the tax calculation for that asset. Only one-half of a capital gain is taxable. Adjusted cost base is usually the cost of the property plus expenses to acquire it, and outlays and expenses to sell it, such as commissions, legal fees and advertising, are subtracted from the proceeds when calculating the gain. A taxable capital gain is added to income and taxed at the combined federal and Ontario marginal rates.

How the CRA approaches allocation

If the sale agreement sets reasonable prices for individual assets, those prices are used. If not, the price is allocated to each asset at fair market value, then to inventory, and the remaining balance to goodwill. The buyer's allocation should match what the seller reported.

Putting reasonable figures in the agreement, rather than leaving it silent, gives both sides certainty.

Fair market value matters here. For tax purposes, the CRA defines it as the highest price obtainable in an open and unrestricted market between knowledgeable, informed and prudent parties acting at arm's length, with neither party under compulsion to transact. For a business as a whole, it is generally the greater of its liquidation value and its going concern value.

The CRA treats the earnings method and the asset value method as the two most generally accepted bases of valuation. The earnings method is used mainly for operating businesses that make or sell products or services, while the asset value method suits businesses that earn income mainly from their assets rather than from the owners' personal efforts. To justify a price, the factors include the nature and history of the business, the industry outlook, the balance sheet, earnings record, goodwill and other intangibles, and underlying asset value.

What it does to each side

ItemBuyer's treatmentSeller's treatment
Fixed assetsGo into capital cost allowance (CCA) classesExcess proceeds over a class's undepreciated capital cost is recaptured depreciation, fully included in income
GoodwillGoes into Class 14.1Depends on the facts and the seller's cost; confirm with an accountant
InventoryTreated as goods for resale in cost of goods soldDepends on the facts; confirm with an accountant

Class 14.1 replaced eligible capital property on January 1, 2017. How the price is allocated changes the buyer's future deductions, while allocating more to depreciable equipment can raise the seller's tax. That tension is the heart of the negotiation.

Because the two sides' interests pull in opposite directions, each side's accountant will usually want to see the numbers before the price is fixed. How this plays out depends on your facts, so it is worth confirming with an accountant.

Elections that go with an asset sale

The GST44 election cannot be used if the seller is a GST/HST registrant and the buyer is not. Even with the election, GST/HST still applies to taxable services supplied by the seller and to taxable leases or licences of property. A share purchase is generally not subject to GST/HST, while an asset purchase can be, unless the parties elect.

What to do next

Frequently asked questions

Can the buyer and seller use different allocations?

The buyer's allocation should match what the seller reported. Agreeing on figures in the contract avoids mismatches.

Why would a seller resist allocating to equipment?

If proceeds credited to a CCA class make its undepreciated capital cost negative, the excess is recaptured and included in the seller's income in full. That can raise the seller's tax.

What happens if the agreement doesn't set prices?

The CRA allocates to each asset at fair market value, then to inventory, with the remaining balance going to goodwill.

Do I charge GST/HST on an asset sale?

An asset purchase can be subject to GST/HST unless the parties elect on Form GST44. The election has conditions and exceptions, so confirm your situation with an accountant.

Sources

Links go to official government, court and regulator pages. The law changes — confirm you are reading the current version.

This article is general information, not legal advice. Reading it does not create a lawyer-client relationship. Ontario laws, tax rates, and government programs change, and how the law applies depends on your specific facts. For advice about your situation, speak with a licensed Ontario lawyer. Treadstone Law is licensed by the Law Society of Ontario — reach us at 1-844-900-1070 or start a file online.

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