Should I worry if very few buyers have looked at my listing after weeks on the market?

It's worth investigating rather than automatically worrying. Low early activity can come from several different causes, and they call for different responses: the business might be priced above what the market is currently supporting, the marketing itself might not be reaching the right buyers, the industry might simply have a smaller natural pool of qualified prospects, or the time of year and broader conditions might be slowing activity generally. None of these necessarily reflects a problem with the business itself.

Ask your broker directly what the activity numbers actually look like — inquiries, confidentiality agreements signed, materials sent — rather than relying on a general sense that "things are slow." A broker with a real marketing plan should be able to explain what they're seeing and adjust their approach if something isn't working, whether that's pricing, positioning, or where they're advertising. If weeks pass with genuinely no engagement and no clear explanation, that's a fair moment to revisit the listing agreement's terms and consider whether adjustments — or a different approach entirely — make sense. A Treadstone business lawyer can help you understand your options under the current agreement.