Can I trademark my business's slogan or logo separately from its name in Canada?

Yes. Under the Trademarks Act, a business name, a logo, and a slogan are each treated as potentially separate trademarks, and CIPO allows you to register them individually rather than requiring one combined application. This can be a smart strategy: a word mark (your name in plain text) protects the words themselves regardless of styling, a design mark protects the specific visual presentation of a logo, and a distinctive slogan used consistently in marketing can be registered on its own if it functions as a brand identifier rather than just descriptive advertising copy.

Each registration is examined and filed separately, with its own fees, and each needs to clear the existing trademark register independently — a business name might be registrable while its slogan is too generic to qualify, or vice versa. Businesses with a strong, consistently used slogan that customers actually associate with the brand often benefit from registering it, especially if competitors might use something similar. A trademark professional can help assess whether a given slogan is distinctive enough to register on its own.