Do I get to keep my old job title, or can the new owner just rename my position?

A new owner generally can change job titles, and on its own a title change usually isn't a legal problem — what matters far more is whether your actual duties, responsibilities, pay, and status change along with it. Ontario employment law looks at substance over labels: if your title is renamed but your core responsibilities, reporting relationship, and compensation stay essentially the same, that's typically within an employer's normal discretion to reorganize how it describes roles.

If a title change comes bundled with a real reduction in responsibility, authority, or standing, even without an explicit cut in pay, that combination can amount to a significant change to your job that goes beyond ordinary restructuring. Your continuity of service under the Employment Standards Act, 2000 is preserved regardless of what your title is called after the sale, since that protection is tied to your actual employment history, not to a label.

If your position is renamed in a way that feels like a real downgrade — less authority, fewer people reporting to you, a more junior-sounding title — look at what actually changed in substance, not just the label, and get advice if the substance looks like more than a paperwork change.